Twitch, the popular live streaming platform, has announced that its users can now stream concurrently on other live video sites. This change comes with new guidelines for simulcasting, with an emphasis on ensuring that the “Twitch user experience is not compromised” on other platforms.
In August, Twitch had already relaxed its rules, allowing channels to share their live content on social media platforms like TikTok and Instagram. The latest update takes this further by allowing users to stream on “any service,” except for channels with exclusivity contracts.
Several high-profile streamers have recently left Twitch to sign exclusive deals with competitors, particularly YouTube. Allowing creators to diversify their revenue streams without restrictions could help retain top talents and keep medium-sized streamers content with their earnings.
Twitch has been actively updating its policies to cater to both users and investors. They’ve taken steps to address issues like off-platform doxxing and have explored machine learning solutions to moderate chats. They’ve also introduced features such as stories and feeds, borrowing elements from other social media platforms.
In a rapidly evolving space, Twitch’s decision to allow more flexibility in simulcasting is a move to adapt to the changing landscape of online content creation and to keep their creators happy.