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Spotify rolled out a limited pilot program that uses AI to automatically translate podcasts into various languages, using voice synthesis technology from OpenAI to preserve the original speaker’s voice.

The feature aims to offer a more authentic listening experience compared to traditional dubbing. It could also introduce language errors that are difficult for non-native speakers to detect, since machine translation is far from a perfect technology.

Spotify says it is a platform that allows creators to share their work around the world. Spotify’s said that the Voice Translation, which can reportedly translate English voices into Spanish, French, and German while retaining the distinctive vocal characteristics of the speaker.

The feature is currently being used with only select podcasters, such as Dax Shepard, Monica Padman, Lex Fridman, Bill Simmons, and Steven Bartlett. Spotify says the translated episodes will be available worldwide to both Premium and Free users.

They believe that a thoughtful approach to AI can help build deeper connections between listeners and creators, a key component of Spotify’s mission to unlock the potential of human creativity.

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